Korean Corporation SK Calendar
2016 Calendar Design for Korean Corporation SK by CHUIGRAF. Established in 2010, CHUIGRAF is a graphic design consultancy based in Seoul, Korea.
“This project was a collaboration of various artists. Art Center Nabi, who planned this project made a theme, ‘a fairy tale for adults’ for 2016 SK Calendar and organized a team composed of musicians, an illustrator, and designers.
Korean singer-songwriter group, ‘Sweet Sorrow’ wrote a song delivering messages of encouragement and the lyrics were divided into 12months. Then the story of each month was visualized by an illustrator ‘Lieke van der Vorst’. Finally, Studio CFC and Chuigraf designed the exterior and the interior of calendars. When scanning the QR code at the cover of the calendar, people can listen to a song written by Sweet Sorrow.
There are 3 types of calendars- vip, desk, and wall calendar. For VIP, we decided to create a frame expecting people to keep it as an object after a year. We also designed a small book with a cd in it for people to actually read it like a fairy tale. For desk and wall calendar we made color variations so people can choose one upon their preference.” – CHUIGRAF
By Pixsoul. Photos © CHUIGRAF.
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